«SBclub» brand is an artistic duo. Alena Guminskaya, the art-director of the project, is a member of St. Petersburg Union of Designers. The director of the project is Claudia Kapran.
«SBclub» is the designer clothes with a limited number of items. The collections are produced in St. Petersburg with the city's spirit. The traits of the clothes are the cut accuracy, mix of colors and textures. The use of the modern technologies for putting prints on fabrics give the brand an opportunity to create unique items with designer pictures.
The brand has also become popular in the field of concert and stage costumes. It creates handmade accessories as well. The brand's motto – «Always beautiful!»